28.04.2020 New visual identity of Fotofestiwal

original unretouched document from the J.M. Donat Collection

Fotofestiwal has a pleasure of collaborating for the second time with the graphic design studio and creative agency Progressivo. Together we have created a new visual identity for the festival. In the anticipation for the confirmation of new Fotofestiwal dates, we’d like to introduce the story behind our visuals. 


original unretouched document from the J.M. Donat Collection

All of the imagery used comes from the Self-portrait of the 20th century  exhibition, from the collection of Jean-Marie Donat, who is a famous collector of amateur photography and a publisher at Innocences Bookmaker. Donat’s project contains over 400 anonymous pictures. He collected them from a variety of flea markets and categorised them by repeating themes in order to create ironic and teasing portrait of ourselves; posing in front of cars, with a puzzling fondness for polar bears or… television.

From this enormous collection we chose portraits with recurring theme of camouflaging, covering or simply painting over the faces – an element of self-creation inseparable to photography. Repetitive portrait form in this atypical expression communicates the subject matter of this years edition of the festival, which are quaint, original and challenging collections of photography. At the same time we wanted to showcase the most broad representation of characters introduced through our posters: women, men, transgender people, children and even animals – present also during the actual festival. It is also a vague suggestion of the issue of the representation in the world art market and among collectors.

We hope to have an opportunity to introduce these posters in your cities as soon as possible.


original unretouched document from the J.M. Donat Collection

We also can’t recommend enough the effects of media relations collaboration with Pracownia Szumu agency: every two weeks Przekrój magazine publishes projects from our Open Call selection (previously: Grand Prix Fotofestiwal).

original unretouched document from the J.M. Donat Collection

Read more about:

Fotofestiwal Program 2020

Self-portrait of the 20th century exhibition


Sign up to our newsletter

Na Fotofestiwal zaprasza Miasto Łódź, Fundacja Edukacji Wizualnej i Łódzkie Centrum Wydarzeń



Festival Centers

Technology Partner

Main Festival Partners




Accompanying Exhibitions

Fotofestiwal 2019 Fotofestiwal 2018 Fotofestiwal 2017