Klaus Pichler, This will change your life forever

A project on irrationalism, new age esotericism, pseudo-science, conspiracy theories and the current era of post-truth.

New age esotericism is only one of the several new and uprising belief systems which claim to have discovered their own (spiritual, political or pseudo-scientific) model of ‘truth.’ Esoteric theories – no matter how speculative or irrational they may be – are slowly but surely making their way into the center of mainstream society. They are not only games played with the hopes of gullible or desperate people, they are also profitable business models somewhere on the verge of marketing and promise of salvation.

Klaus Pichler wanted to know more: over a period of two years, he immersed himself into the scene by pretending to be a fanatic esotericist. He joined online forums, attended esoteric fairs and gatherings, familiarized himself with relevant theories, ordered products and made use of services. This enabled him to gain an insider’s view of the irrational world of esotericism filled with remote healing, aura sprays and unicorn essences. In the process, he witnessed a mixture of credulity, quackery and betrayal.

The result of Klaus Pichler’s approach is the series “This will change your life forever”, consisting of pictures of products, re-stagings of images found on online forums and visualizations of esoteric theories. Some names have been changed but all products are genuine and all quotes are authentic. Nothing in this project is fake, or faked by him at least.


Klaus Pichler, born 1977, lives and works in Vienna, Austria.
After he finished his Landscape Architecture studies in 2005, he decided to become a full-time photographer. Since then, he has created free photo projects on a range of diverse topics, which were published and exhibited extensively in the past years. In his works, he is inspired by the hidden aspects of everyday life.



Opening: 7PM, 13.06.2019
Location: Art_Inkubator, Tymienieckiego 3
Artist talk: 25.06 (sb), 1PM, Art_Inkubator, start: theatrical room

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