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Some obvious things are worth talking about endlessly before they become completely unnoticeable to us. This light-hearted and humorous, yet insightful film was created entirely from found footage from around the world and various media. It traces the development of image culture, which ceases to have any boundaries and quietly settles into every aspect of our lives. At the same time, it’s a work that highlights the power of montage – images that we know sometimes all too well, in interesting juxtapositions or stripped of their original context, resound with new power. 

The camera is a fantastic invention, until it becomes a tool of capitalism or a weapon aimed straight at ourselves.

Sweden, Denmark, 2023, 88 min
Directed by: Axel Danielson, Maximilien Van Aertryck