Lots of Lots in… a swimming pool. Jason Fulford in Łódź.
This will be one of the most unusual exhibitions in the festival’s history, presented in an equally historic venue. Jason Fulford, a master of playing with images and one of the most prolific and consistent artists in the New York and international book scene, will prepare a site-specific installation… at the bottom of a swimming pool.
Jason Fulford is a Guggenheim Fellow, co-author of one of the most recognized children’s photography publications This Equals That, a lecturer, co-founder of J&L Books and author of numerous publications in which editing and playing with juxtapositions often comes to the fore before the actual making of the images. “The image is fixed, but the meaning is fluid.” – said the artist ahead of the “Photography and the Subconscious” workshop in Tokyo, where, among other things, he promoted visual education based on perpetually questioning what you see and trying to go beyond first, second and third associations.
Fulford spends ⅓ of the year on the road and photographs recurring motifs in metropolitan areas. That’s how he came up with the 700 images that made up Fulford’s latest publication Lots of Lots, a reference to Sol LeWitt’s iconic PhotoGrids from 1977. After this reading, you’ll never look at a street sign, an empty park bench or a city fountain the same way again. Join us for an exercise in seeing beauty in a world where production and consumption seem to have no end.
From an artist whose play with form and intellectual games are his trademark, one cannot expect a classical exhibition. Fulford, especially at the invitation of the festival, decided to show the project in the form of an elaborate installation placed in the swimming pool of the historic YMCA building.
This is a building not normally open to the public, built in the pre-war years, when it was considered the best-equipped edifice of the YMCA organization in Europe. The building was the setting for many films, including Agnieszka Holland’s “Provincial Actors” and Marek Koterski’s “Porno.” It is one of the most interesting examples of classicizing modernism in the architecture of Lodz.
